Marketing Manager

4 - 8 Years
Mumbai

Job Description

Devise B2C (business to consumer)marketing campaigns with the aim of acquiring and retaining customers

Manage implementation, tracking and measurement of marketing campaigns

Brief and oversee the work of internal and external agencies, such as designers, animators, fabricator and printers.

Work within a budget and report any anomaly

Write, edit and proofread copy for promotional materials within marketing campaigns

Deliver regular reports of campaign results and maintain regular measurement of the ROI of campaigns

Seamless vendor management for payment, execution and activity impact analysis

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

Maintaining our social media presence across all digital channels and providing content support

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

End to end management of customer loyalty program, manage loyalty campaigns and all related feature

Drive growth and development of the Loyalty program to increase membership volumes, improve purchase behavior and reduce attrition

Tracking of reward point accrual + redemption and plan customer journeys

Share loyalty insights with all stake holders and take curative actions

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Company Profile

SIYARAM SILK MILLS LTD

Siyaram's founded in 1978 is one of the largest producers of blended high fashion Suiting, Shirting fabric, Apparels, Furnishing Fabrics and Women's Wear. Being an ISO 9001 Certified company, we are a pioneer in introducing latest fashion trends & colours in fabrics and apparels. The company has been catering to the aspirations of young India for over 3 decades by making contemporary fashion accessible to the masses through an unmatched network of over 1 Lakh retail outlets spread across the nation.

The designs and styles of the blended high fashion fabrics have a rich and vibrant history of creating fashion trends. With versatile, diverse and admirable designs, Siyaram's is the only brand in India which enjoys equal appeal from Urban as well as Rural India.

Siyaram's world-class manufacturing facilities are located at Tarapur, Daman and Silvassa and are well equipped with state-of-the art equipments sourced from across the globe. Siyaram's is a company founded on values, driven by principles and committed to its customers.
View Contact Details+

Recruiter Name:Mr. Milind Kulkarni

Contact Company:SIYARAM SILK MILLS LTD

Salary

INR 5,00,000 - 8,00,000 PA.

Role Category

Marketing

Role

Marketing Manager

Employment Type

Full Time, Permanent