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Urgently Require for the Position of Loyalty & CRM

5 - 10 YearsMumbai

Posted: 46 days ago

Job Description

1. Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.

2. Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.

3. Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities.

4. Working closely with all departments to ensure the CRM works effectively for all aspects of the company.

5. Overseeing direct communications with customers through the CRM

6. Monitor and maximize customer lifetime value strategies ensuring maximum profitability

7. Ensuring the database is segmented effectively for targeted marketing activities

8. Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.

9. Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.

10. Device and implement schemes for customer retention and addition.

The Candidate

1. 6+ yrs experience of implementing and managing CRM, Loyalty programs , direct and digital marketing ideally in a similar industry.

2. Strong background in customer acquisition, re-engagement and retention strategies.

3. Expertise in data analysis and systems.

Salary: INR 7,00,000 - 13,00,000 P.A.
Industry: Textiles / Garments / Accessories
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing
Role: Manager - Market Research / Consumer Insights / Industry Analysis
Employment Type: Permanent Job, Full Time

Company Profile

Siyaram's founded in 1978 is one of the largest producers of blended high fashion Suiting, Shirting fabric, Apparels, Furnishing Fabrics and Women's Wear. Being an ISO 9001 Certified company, we are a pioneer in introducing latest fashion trends & colours in fabrics and apparels. The company has been catering to the aspirations of young India for over 3 decades by making contemporary fashion accessible to the masses through an unmatched network of over 1 Lakh retail outlets spread across the nation.

The designs and styles of the blended high fashion fabrics have a rich and vibrant history of creating fashion trends. With versatile, diverse and admirable designs, Siyaram's is the only brand in India which enjoys equal appeal from Urban as well as Rural India.

Siyaram's world-class manufacturing facilities are located at Tarapur, Daman and Silvassa and are well equipped with state-of-the art equipments sourced from across the globe. Siyaram's is a company founded on values, driven by principles and committed to its customers.
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Contact Details

Recruiter Name:Smita Avhad


Address :Siyaram Silk Mills Ltd. B/5 Trade World, Kamala, City Lower Parel